IntroductionThe leading Manufacturer of convenience foods has a monopoly on the industry. You, the young, industrious, talented and creative cook and business person that you are want to cash in on this very lucrative business. You have decided to cash in on this popular food industry trend of convenience foods, as well as the “eating for good health” trend. You meet with two friends and decide to develop a new product, a healthy convenience food, that is not already on the market today. Who knows this healthy new convenience product just might make you and your friends millionaires! Possibly billionaires!!
Your task is to work with your lab group members to develop a new product. Your product will be a healthy, convenience food that is not already on the market today. Your group will come up with an idea for a new product, produce it, package it, market it and “sell” it!! 1.Research and review what we have been covering in class on convenience foods. Define what constitutes a convenience food, and define what constitutes healthy. Complete this Worksheet: Convenience Foods Overview Worksheet
2. Identify a “Target Group” you are interested in focusing your product toward and aiming your marketing techniques at. Complete this Worksheet Choose a Target Group for Your Project What is a target group? A target group is a group of people that you will gear your new food product toward. It is a group of people that have something in common and will probably have common food likes and food needs. Examples of target groups: (but you are not limited to these) · Babies · Toddlers · Pre-School Children · School age children · Teens · College Students · Yuppies (young urban professionals) · Families · Working parents · The Elderly · Athletes · Non-athletes · Outdoors Men and Women · Marathon Runners · Beach Lovers · Weight Watchers · Etc. · Etc. 3. Brainstorm ideas for healthy convenience food products for this target group. Fill out Graphic Organizer. Healthy Convenience Food Invention Project Brainstorming Worksheet Our best idea for a healthy convenience food is _______________________________. Because: ________________________________________________________________ _____________________________________________________________________. 4.Create or find a recipe for your product. Use cookbooks, food preparation periodicals or Recipe Websites. 5. Fill out the Project Proposal form when you have decided on your healthy convenience food invention product. Convenience Invention Project Proposal Due: Friday of the 1st week of project planning Product we are inventing: Does this convenience exist on the market today? 6.Create an advertising campaign and advertisement for your product. (Extra Credit!!!) 7. Prepare samples of the product during designated lab periods in school or at home. 8 . Present and sell your product, package and advertisement to the class providing taste test samples for the class. (SeePresentation Requirements) See teacher for assigned presentation date. Convenience Invention Presentation Requirements All group members must participate in the presentation in some way
9. Check the project checklist and the grading rubric and the group member participation form for the best grade possible on this project ! | |
Convenience Project Assignment Requirements Checklist ______ Brainstorming Page (found in this packet) Due Wed.,April 22nd ______ Project Proposal Sheet (found in this packet) Due Wed.,April 22nd ______ Participation form - (found in this packet) Due Wed.,April 22nd ______ Samples of your food product for all class members. Due at Presentation – see date below ______ A box or package with all labeling required by law (can be anything you want that is appropriate for product) Due at Presentation – see date below ______ Brand name of product ______ What product actually is ______ Nutrition Facts Panel ______ Net weight ______ Ingredients ______ Company address ______ Extra Credit!!!! An advertisement for your product (a video of your commercial, flyer, magazine ad, newspaper ad, radio ad, etc.) Due at Presentation – see date below ______ Evaluation sheet for all classmates products Project Due Date: Convenience Invention Project Group Participation Involvement Group/Foods Lab # ________________ Period __________ List below what each group member did to help contribute to the Convenience Invention Project: Group Member 1 ______________________________________________ Group Member 2 ______________________________________________ Group Member 3 ______________________________________________ ....Convenience Foods Overview .....Convenience Foods Overview .....Food Trends Today .....Health/Nutrition I .....Health/Nutrition II .....Food Labeling .....FDA Info on Labeling .....Package Design .....Advertising/Marketing .....Recipes I .....Recipes II .....Recipes III Conclusion: Convenience foods are extremely popular today due to a variety of factors including our busy lifestyles. But health is an issue when it comes to the consumption of an excess of these and other processed foods. As Americans we need to weigh the pros and cons of this popular food trend. We need to consider healthy alternatives, and the alternatives are many. One of those alternatives may be to enter the business world and develop your own line of healthy convenience foods. You never know, this may be the latest trend in the food industry. Your products!! ... .Convenience Foods Overview .....Convenience Foods Overview .....Food Trends Today .....Health/Nutrition I .....Health/Nutrition II .....Food Labeling .....FDA Info on Labeling .....Package Design .....Advertising/Marketing .....Recipes I .....Recipes II .....Recipes III |
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jueves, 10 de noviembre de 2011
Food invention for 8th grade
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